What do you live for?

Mr CB has just e-mailed me this clip. It's an advert from a company doing its best to pull at our heart strings and show it is in touch with humanity. I tried not to succumb. However, despite the dodgy guitar and Rocky-like weight training bit, the tissues were out...  

http://www.youtube.com/watch?v=vksdBSVAM6g&feature=player_embedded